What did you forget to do last week? Or maybe today? One day we got fed up of using the phrase "Oh snap! I forgot that..." so we wanted to make a change. How does it come that we, and like many others, don't use any todo apps? We started researching it and pretty quickly found out that productivity apps mostly demand you as a user to take several (unnecessary) steps to add a simple reminder. We mean, do we really need like three to five functions found in different views to create a reminder like "call mom on Friday at 12" or "Meet client about photo location at 18"? WE DON'T THINK SO! An app doesn't have to be advanced just because it can be, when the solution to the real problem is simple - making users write their things down including reminders in a matter of seconds. You should try it out! We are pretty sure that you will like to start using your brain for what it was made for - being creative. Not a storage full of your daily todo's.